Project 2, Exercise 3: Film posters

Sing Street poster, 2016.

I have chosen to discuss the poster for the 2016 film Sing Street because it is a relatively recent movie and because of the stylized artwork.

The film is a coming-of-age story set in Dublin of the 1980s. The protagonist has a crush on a young woman and decides that being in a band is the best way to get her attention. As a result, a lot of the movie is taken up with those two themes: the development of the relationship and the influence of the popular music of the time.

The poster captures both themes well. The two main characters dominate the artwork and their fashion sense and hairstyles recall the 1980s. They are clearly young—both from the way they are dressed and the pinkness of their skin and lips. The lead is playing a guitar and singing, although the young woman is looking off somewhere else—the future? perhaps she has ambitions—and is dressed much like Madonna in the 1985 film, Desperately Seeking Susan.

 Madonna in a production still image from  Desperately Seeking Susan , 1985. Orion Pictures.

Madonna in a production still image from Desperately Seeking Susan, 1985. Orion Pictures.

The image is not straight photography but has been posterized, with reduced tones, heightened contrast and saturated colours. In this way it references the look, colour palette and blocks of colour of the music imagery of the same period, as can be seen in the picture of The Cure, below. The type and typefaces are simple and bold, and are also in keeping with poster art from the 1980s.

 The Cure

The Cure

Taken as a whole, the different elements of this poster for Sing Street combine to make an effective visual communication. They telegraph the major themes of the movie while evoking the spirit of the period in which it is set.